Blossoms and Bonds: China's New Strategy to Boost Population and Economy

A Chinese university encourages romance during mid-term break to spur domestic consumption and marriages, aligning with new holidays aimed at boosting birth rates. The move is part of broader governmental strategies, including staggered vacations, to counter declining population trends and promote 'child-friendly cities.'

In an unconventional move, a Chinese university has advised students to embrace romance during their mid-term break. This initiative aims to boost domestic consumption and marriage rates, reflecting the government's creative strategies to counter declining birth rates.

The Sichuan Southwest Vocational College of Aviation announced a themed spring break from April 1 to 6, encouraging students to "see the flowers and enjoy romance". This follows China's announcement of new spring and autumn school holidays to spread peak travel times and enhance domestic leisure opportunities.

The policy is part of a wider effort, with regions like Sichuan and Jiangsu, along with cities such as Suzhou and Nanjing, implementing similar breaks. The government hopes that increased leisure time will pave the way for higher birth rates, with experts warning of continued population decline if trends persist.

(With inputs from agencies.)