Colorbar Cosmetics Unveils AI-Enhanced Website 2.0

Colorbar Cosmetics launches its innovative website 2.0, integrating AI and AR technologies for a seamless online shopping experience. The platform features Virtual Makeup Try-On, FIR System for foundation matching, and AI-powered Skin Analysis. The campaign ‘#YourPerfectMatch’ promotes this technological advancement in the beauty industry.

Colorbar Cosmetics, one of India's premier beauty brands, has launched its cutting-edge website 2.0, blending AI and AR technologies to revolutionize online shopping. The new platform offers a hyper-real shopping experience with its standout feature, Virtual Makeup Try-On, allowing users to test products across seven categories.

The website also introduces the groundbreaking FIR (Find It Right) System for accurate foundation matching based on skin tone and undertone. Additionally, the AI-enabled Skin Analysis provides personalized insights into users' skin conditions, enhancing their beauty regimen with tailored recommendations.

Founder and MD, Samir Krishan Modi, states that Colorbar 2.0 aims to set a new benchmark in the beauty industry by merging technology and beauty for a magical customer journey. The '#YourPerfectMatch' campaign aptly accompanies the launch, drawing in beauty enthusiasts with its promise of precision and personalization in the beautyverse.

(With inputs from agencies.)