JK Paper Launches 'Sandese Aate Hai' Campaign to Honor Soldiers

JK Paper has launched the 'Sandese Aate Hai' campaign, aimed at honoring soldiers through handwritten letters. In collaboration with Curly Tales and its founder Kamiya Jani, the campaign engages schools and the public to write messages of gratitude to soldiers. The letters will be delivered personally to border military bases.

Delhi – JK Paper, a prominent player in the paper manufacturing industry, has announced the launch of the 'Sandese Aate Hai' campaign, dedicated to honoring the soldiers standing guard at India's borders. The initiative will allow citizens to send handwritten letters to express gratitude to the Jawans.

The campaign, conducted in collaboration with digital content creator Kamiya Jani of Curly Tales, will unfold in multiple phases. It aims to revive the tradition of sending handwritten messages, particularly during significant national days and events. An array of on-ground activations, including school programs and Vox-Pop interviews, will be carried out across more than 100 schools and public spaces in several cities.

Partha Biswas, Chief of Sales & Marketing at JK Paper, emphasized the twin objectives of the campaign: to show appreciation for the soldiers and to promote environmental stewardship. This initiative is part of a broader effort to change perceptions about paper usage, supporting eco-friendly practices and sustainable alternatives to plastic.