PMI India Unveils 'DNA' Initiative for Cultural Transformation

Philip Morris International's India affiliate, IPM India, has introduced PMI DNA, a framework aimed at capturing core strengths and values while fostering a new culture. With three pillars focused on commitment, unity, and innovation, the initiative seeks to create a positive impact within the organization and beyond.

Philip Morris International's (PMI) India affiliate, IPM India, has launched PMI DNA—a measurable framework designed to capture the core strengths and values of its people as they adapt to a new corporate culture.

The initiative comprises three pillars: 'We Care,' which focuses on being proactive and inclusive; 'We are Better Together,' aimed at breaking down silos and fostering unity; and 'We are Game Changers,' emphasizing innovation and leadership.

Naveen Kar, Managing Director of IPM India, stated that living by the PMI DNA will ensure psychological safety, promote open and honest conversations, and prioritize enterprise goals over personal ones. The initiative reflects PMI's dedication to creating positive societal change and delivering innovative products in the healthcare and wellness sectors.

(With inputs from agencies.)