Exploring 'CTRL': Vikramaditya Motwane Dives Into Influencer Culture and AI

Filmmaker Vikramaditya Motwane discusses his new movie 'CTRL', set in the world of internet and influencer culture, and utilizing the 'Screenlife' format. The story, co-written with Avinash Sampath, follows an influencer couple whose relationship falls apart due to an AI app. The film touches on modern AI and influencer culture's relevance.

Vikramaditya Motwane, known for acclaimed projects such as "Udaan" and "Sacred Games", is venturing into the digital domain with his new film "CTRL", which delves into the realms of internet and influencer culture.

"CTRL", set against the backdrop of the ever-evolving digital landscape, employs the innovative 'Screenlife' format to narrate its story. The plot, co-written with Avinash Sampath, began taking shape in 2020, intending to depict a futuristic scenario, which by the film's completion, closely mirrored reality.

Ananya Panday and Vihaan Samat star as a popular influencer couple whose seemingly perfect life unravels when infidelity leads Panday's character to use an AI app in an effort to erase Samat's character, only for the app to spiral out of control. The film highlights the pervasive nature of screens and AI in modern life.

(With inputs from agencies.)