Pioneering Global Synergies: IFCCI MarCom Fest 2025 Debuts

The first IFCCI MARCOM Fest 2025 gathered marketing leaders from India and France, emphasizing AI-driven innovation and Gen AI. Organized by the Indo-French Chamber of Commerce and Industry, the event showcased strategic synergies, highlighted collaborative trends, and concluded with a networking session to foster Indo-French business dynamics.

Marketing and communications experts from both India and France converged at the IFCCI MARCOM Fest 2025, the inaugural event led by the Indo-French Chamber of Commerce and Industry (IFCCI). This landmark event emphasized the integration of AI technology, paving the way for transformative marketing strategies between the two nations.

Keynote speakers like Mr. Jean Touboul, President of IFCCI, spotlighted the festival as a trailblazer in today's boundary-less marketing sector. Sessions highlighted the application of AI, machine learning models, and Virtual Try-Ons as crucial tools for modern campaigns. Specific focus was directed towards French firms leveraging India's expansive marketplace through AI innovation-driven strategies.

The event also featured dynamic presentations from brands like Pernod Ricard and Decathlon. Their sessions offered insights into successful market adaptation strategies. The festival concluded with a lively networking session, reinforcing its role as a catalyst for Indo-French collaboration and marking 2026 as the 'Year of Innovation' between the nations, with a special commendation from Prime Minister Narendra Modi.

(With inputs from agencies.)