Salman Khan's 'Sikander' Sparks Fashion Frenzy Ahead of Eid

As Salman Khan's film 'Sikander' approaches its release, the black embroidered kurta-pyjama he wears in the 'Zohra Zabeen' song gains popularity. Markets are bustling with demand, with prices soaring. This trend highlights the significant impact of Bollywood on festive fashion, especially amid the Eid celebrations.

With the imminent release of Salman Khan's 'Sikander', the black embroidered kurta-pyjama featured in the film's high-profile song 'Zohra Zabeen' has captured the fashion scene. The attire has become a hot commodity, particularly as markets prepare for the Eid celebrations.

Retailers, including Faheem from Old Delhi's SM Collections, report that the kurta-pyjama, priced at a premium of Rs 2,800, is selling swiftly, indicating strong consumer demand fueled by star influence. The cloth, known for its distinctive Pakistani embroidery, continues to attract buyers ahead of the festivities.

As Eid approaches, the market for traditional kurta-pyjamas flourishes, with increased orders and high demand causing tailors to work extended hours. Retailers like Altamash, who also operates online, are seeing unprecedented sales, confirming the garment's popularity this festive season.

(With inputs from agencies.)