Ed-a-Mamma Inspires Green Living with 'Lil' Green Footprints' Event

Actor and entrepreneur Alia Bhatt's sustainable brand, Ed-a-Mamma, celebrated World Environment Day with 'Lil' Green Footprints,' fostering eco-awareness among children with interactive nature-themed activities at Mumbai's Museum of Solutions. The event emphasized early education in environmental consciousness, supported by Reliance's strategic investment to enhance the brand's mission.

In celebration of World Environment Day, Ed-a-Mamma, the eco-conscious clothing brand founded by actor and entrepreneur Alia Bhatt, hosted a special event called 'Lil' Green Footprints' at Mumbai's Museum of Solutions. Held on June 5, the initiative aimed at cultivating environmental awareness among children and their families through engaging, nature-centric experiences.

Sticking to its core mission of raising environmentally aware individuals, Ed-a-Mamma organized a series of interactive activities. These included themes such as ocean conservation, storytelling sessions that emphasized empathy, engaging puppet shows, a simulated village walk, and environmental games. Alia Bhatt emphasized the importance of nurturing 'mini-planeteers' who are kind, conscious, and earth-connected, expressing hope for the future through these early educational steps.

Founded in 2020, Ed-a-Mamma proudly upholds its belief that environmental awareness should start young, through enjoyable and educative play. In a significant move to enhance the brand's reach, Reliance Retail Ventures Limited acquired a 51 percent stake in Ed-a-Mamma in 2023. This partnership aims to propel the brand's growth and commitment to sustainability and conscious living.