Taneira's Path to Profit: Expanding Ethnic Wear Horizons

Taneira, an ethnic wear brand from Titan, projects profitability within 2-3 years, targeting a 30% sales growth this festive season. With plans to open 15-20 stores annually, Taneira is set to enhance its presence in metro and tier-I cities. Online sales and a diverse product range cater to younger customers.

Taneira, the ethnic wear arm of Titan, is anticipating a strong 30% growth in sales this festive season, driven by robust consumer demand, CEO Ambuj Narayan announced. He expects the brand to turn profitable in the next 2-3 years as it continues to expand its retail and online presence.

With a strategy focused on metros and tier-I cities, Taneira aims to open 15 to 20 new stores each year. The brand, which currently operates 80 stores across 40 cities and offers online shopping, is investing Rs 3 crore per new store.

Taneira's future plans include targeting younger consumers through its ready-to-wear collections and potentially exploring overseas markets. Currently, sarees dominate sales, but Taneira expects online channels to contribute significantly to its revenue growth.