Tasva's Timeless Tradition: Redefining Festive Men's Wear

Tasva, a brand jointly launched by Aditya Birla Fashion & Retail Ltd and designer Tarun Tahiliani in 2021, has redefined festive and occasion wear for men. The latest collection, showcased at Lakmē Fashion Week, blends Indian traditions with modern styles, emphasizing elegant craftsmanship and diverse color palettes.

In New Delhi, a vibrant display at Lakmē Fashion Week highlighted the latest collection from the men's wear label Tasva, a collaboration between Aditya Birla Fashion & Retail Ltd (ABFRL) and designer Tarun Tahiliani. Launched in 2021, Tasva has redefined festive attire with a unique blend of Indian traditions and contemporary styles.

The collection, aimed at offering the perfect festive wardrobe, featured premium fabrics like silk blends and custom jacquards, adorned with traditional embellishments such as zardozi and mirrorwork. A diverse color palette ranging from vibrant hues to earthy tones underscored the versatility of the offerings.

Highlighting India's rich craftsmanship, the collection drew inspiration from paisley motifs and traditional arts, enhancing its appeal among fashion-savvy consumers. The brand Tasva continues to evolve, offering modern, elegant menswear options through exclusive stores and online channels.

(With inputs from agencies.)