Soch Apparels Expands Internationally with Malaysian Market Entry

Soch Apparels Pvt Ltd, a prominent name in women's ethnic wear, has launched three retail outlets in Malaysia, marking its entry into the Southeast Asian market. The expansion aligns with Soch's strategy to establish a global presence. Additional ventures in other regions, including e-commerce, are in the works.

Women's ethnic wear giant Soch Apparels Pvt Ltd announced its entry into the Malaysian market on Tuesday, inaugurating three new retail locations. This move is a part of the company's broader international expansion strategy.

Soch Apparels will open stores in Klang, Johor Bahru, and Kuala Lumpur, with plans to further expand into other Southeast Asian regions, the Middle East, the UK, and the US. E-commerce offerings are also in the pipeline.

Co-founder and CEO Vinay Chatlani emphasized Soch's commitment to making Indian ethnic fashion aspirational and accessible globally. The new stores, operated through Venturist Sdn. Bhd., will maintain Soch's aesthetic while catering to local tastes and climates.

(With inputs from agencies.)