Grace Wales Bonner Steps into Hermes Spotlight as New Menswear Creative Director

Grace Wales Bonner has been appointed as the new menswear creative director at Hermes, succeeding Veronique Nichanian after nearly 40 years. Bonner's first collection is set for January 2027, representing a shift in the fashion industry towards younger creative leadership amidst widespread design team changes.

Hermes has appointed Grace Wales Bonner as its new menswear creative director, marking a significant shift in leadership at the esteemed brand. The 35-year-old designer succeeds Veronique Nichanian, who devoted nearly four decades to the role.

Bonner will present her inaugural collection for Hermes in January 2027. Her appointment is part of a broader industry trend where fashion giants like Chanel, Dior, and Gucci are embracing fresh talent to revitalize their brands after a period of decline. Recent fashion shows have showcased numerous design debuts as companies seek to elevate creativity and consumer engagement.

Known for its stability in leadership roles, Hermes has contrasted with the industry's dynamic nature. Both Nichanian and Pierre Hardy, the jewelry and footwear designer, have maintained their positions for many years. However, the announcement of Bonner, a Central Saint Martins alumnus with several menswear accolades, reflects Hermes' strategic embrace of new perspectives to lead its future creative endeavors.

(With inputs from agencies.)