Nashik's Craftsmanship Fuels American Tourister's Global Journey

American Tourister's campaign "Made in Nashik. For the World" spotlights Nashik's craftsmanship and cultural vibrancy as integral to the brand's global presence. The film highlights Nashik's role in manufacturing, showcasing local traditions and the community's dedication. Each bag symbolizes the city’s heritage and global impact.

In a vibrant portrayal of craftsmanship and community spirit, American Tourister's latest campaign, "Made in Nashik. For the World," celebrates the city of Nashik as the heart of their global operations, showcasing the skill and passion of local workers.

Filmed at the Nashik plant, the campaign illustrates how the precision of manufacturing merges with the rich cultural heritage of the region. The story narrates the production journey through the lens of the factory workers, emphasizing Nashik's vibrant traditions, from the rhythmic beat of the dhol to the vibrant bazaars.

American Tourister Executive Director, Anushree Tainwala, emphasizes the company's aim to instill national pride through its products, underscoring the pivotal role played by the local community in their global success. With Nashik producing over 60 lakh units annually, each piece of luggage serves as a testament to the city's skilled craftsmanship and its position as a powerhouse in modern manufacturing.

(With inputs from agencies.)