India Celebrates Festive Flavours with MONIN's Indian Rasa Range

MONIN India introduces the Indian Rasa Range, a collection celebrating Indian flavours, during the festive season. This innovative range invites chefs, baristas, and creators to reimagine traditional tastes through modern perspectives, in line with the campaign theme 'Brighter With You'. Collaborations with local venues enrich the celebration of creativity and culture.

As the festive season illuminates India, MONIN India has unveiled its Indian Rasa Range, bringing a modern twist to traditional Indian flavours. The collection, rooted in the campaign theme 'Brighter With You', invites chefs, baristas, and home creators to rediscover classic tastes through a contemporary lens, celebrating the season of lights.

Central to the collection is the Chai Tea Concentrate, a blend of cardamom, cloves, and ginger, offering versatility for spiced lattes, desserts, and cocktails. Accompanying flavours like Rose, Spiced Jamun, Raw Mango, and Hibiscus add nostalgic and refreshing elements, inspired by a recent trend study.

The 'Brighter With You' initiative fosters collaborations with cafés, bars, and restaurants across India, creating limited-edition menus and experiences. The Indian Rasa Range is available through select venues and online platforms, marking a celebration of tradition meeting innovation.

(With inputs from agencies.)