The Blooming Journey Season 2: iQIYI's Latest Cultural Exploration

iQIYI has announced the premiere of 'The Blooming Journey' Season 2, a reality TV show that focuses on travel and cultural exploration. Featuring renowned female celebrities, the show breaks away from traditional formats, promoting collaboration and self-discovery while impacting tourism in featured locations.

China's leading online entertainment platform iQIYI is set to premiere 'The Blooming Journey' Season 2 on October 24. The travel-themed reality show builds on its successful first season, emphasizing authentic female narratives through a fresh, non-competitive format.

Covering diverse locations like Inner Mongolia, Guizhou, and Hong Kong, the show offers a panoramic view of Chinese culture. Notably, its debut has sparked significant social media buzz with over a thousand trending topics, underscored by strong viewer anticipation and engagement.

'The Blooming Journey' has transcended entertainment, significantly impacting local tourism in Yunnan Province, with a notable rise in visitors. The program exemplifies iQIYI's commitment to delivering high-quality content that captivates various demographics and boosts regional tourism.

(With inputs from agencies.)