Bisleri's Green Initiative: Youth and Climate Action at Purple Umbrella Festival

Bisleri partnered with the Purple Umbrella Festival 2025 as the official hydration partner, promoting sustainability and climate action. The event engaged over 700 attendees, mainly children, with a focus on recycling and plastic waste management. Bisleri emphasized youth participation in creating a greener future.

Bisleri, a leading name in India's packaged drinking water industry, has announced its role as the official hydration partner at the Purple Umbrella Festival 2025. The event showcased a variety of initiatives, focusing on sustainability and climate change.

Hosted at the Bharat Mandapam Convention Centre, the festival drew around 700 participants, with 600 being enthusiastic children. These young attendees actively participated in activities promoting sustainability, highlighting the event's theme: 'Creativity for Climate. Innovation for Impact. Stories for Change.'

Central to Bisleri's participation was the 'Greener Promise' stall, which aimed to educate festivalgoers on responsible hydration and conservation practices. The stall featured interactive sessions on plastic waste management, aligned with Bisleri's 'Bottles for Change' initiative. This collaboration reflected a shared belief in empowering youth to influence India's climate future.

(With inputs from agencies.)