South Unbound: Tamil Cinema's Digital Revolution

Tamil Nadu's Deputy CM Udhayanidhi Stalin emphasizes the role of OTT platforms in enhancing the Indian film industry at JioHotstar's South Unbound event. A partnership was formed to promote Tamil Nadu's creative talent, aiming for economic growth and job creation in the region's expanding film sector.

Tamil Nadu Deputy Chief Minister Udhayanidhi Stalin emphasized the growing influence of OTT platforms in the Indian film industry, stating that they serve to augment, not replace, traditional cinema.

At the JioHotstar South Unbound event, he announced a partnership aimed at bolstering the local creative talent and cultural heritage, while underscoring cinema's historical role in Tamil Nadu's social change.

This collaboration is poised to create thousands of jobs, fostering both economic growth and cultural expansion in the region, as regional stories find national and international audiences.

(With inputs from agencies.)