Celebrity Buzz Boosts Ticket Sales at Pebble Beach Pro-am

Despite not attending, Taylor Swift significantly increased ticket sales at the AT&T Pebble Beach Pro-am. Rumors of her presence, alongside fiancé Travis Kelce, spurred over $60,000 in sales. Although unattending, her influence left a substantial impact on the event’s atmosphere and financial success.


Devdiscourse News Desk | Pebblebeach | Updated: 14-02-2026 09:57 IST | Created: 14-02-2026 09:57 IST
Celebrity Buzz Boosts Ticket Sales at Pebble Beach Pro-am
Taylor Swift

In an unexpected twist, Taylor Swift contributed to a surge in ticket sales for the AT&T Pebble Beach Pro-am simply through rumors of her attendance. Despite not actually being present, the speculation about her watching fiancé and Kansas City Chiefs tight end, Travis Kelce, electrified the event.

Marine breezes carried whispers of Swift's possible appearance, which translated into a spike of over $60,000 in sales within hours of Kelce's participation announcement. Tournament Director Steve John confirmed the exhilarating effect on ticket sales, although Swift was absent.

The pro-am, merging high-profile athletes and top-tier golfers, thrived on this buzz, proving the powerful allure of celebrity presence. Even without her physical presence, Taylor's influence was undeniable in energizing the crowd and boosting the event's profile.

(With inputs from agencies.)

Give Feedback