The Ashok Celebrates 70 Years with Grand Initiatives and Innovations

Celebrating its 70-year legacy, Delhi's The Ashok hotel held a grand event highlighting new initiatives in the tourism and hospitality industry. The ITDC unveiled innovations, including a comic book and commemorative postage stamp, aiming to enhance the heritage while integrating modern technology and inclusive tourism practices.

The Ashok hotel in New Delhi marked its 70th anniversary with an elaborate celebration attended by Union Minister for Culture and Tourism Gajendra Singh Shekhawat and key figures from the hospitality sector. New initiatives were announced to align with India's tourism and hospitality modernisation goals.

The event highlighted ITDC's commitment to integrating technology and modernisation with traditional hospitality standards. Noteworthy launches included a commemorative postage stamp and a specially curated comic book in collaboration with Amar Chitra Katha, targeting youth and introducing them to the hospitality industry.

Expanding its reach, The Ashok unveiled plans to strengthen the 'Wed in India' and 'Meet in India' segments, enhance outdoor-event infrastructure, and incorporate immersive technology for sound-and-light shows at historical sites. This reflects the ITDC's strategy to cement its leadership in the tourism sector through modernisation and innovation.

(With inputs from agencies.)