Crafting Bharat: Insights from Branding's Frontlines in Mumbai

This podcast episode of Crafting Bharat: Brand Ki Baat - Mumbai Edition explores branding's evolution beyond traditional methods. Featuring insights from Tata Motors' Vivek Srivatsa and ContraMinds Labs' Sivaraman Swaminathan, it emphasizes the importance of consumer understanding, personalization, and leadership in contemporary branding.

In the vibrant city of Mumbai, branding experts gathered for 'Crafting Bharat: Brand Ki Baat,' tackling the dynamic evolution of branding strategies. The insightful discussions revolved around the growing importance of consumer understanding and the personal touch in an era of technology-driven automation.

Vivek Srivatsa, Chief Commercial Officer at Tata Motors, emphasized the irreplaceable value of knowing your consumer beyond conventional metrics. He highlighted how personalized interactions and product development aligned with consumer needs are pivotal to gaining a competitive edge in today's fragmented markets.

Sivaraman Swaminathan of ContraMinds Labs shed light on consumer psychology, advocating for a brand experience that's more than checklists and metrics. Both experts underscored the essence of empowering teams to innovate, fostering organizational resilience amid rapidly changing marketplaces.

(With inputs from agencies.)