Harnessing Authenticity and Sound: From Boardrooms to Sitar Strings

Actor and investor Abhishek Bachchan emphasized authenticity and disciplined risk-taking at the ET NOW Global Business Summit. He stressed the importance of genuine use in investment and raised concerns about AI's impact on creativity. Sitarist Rishabh Sharma highlighted music's therapeutic potential during the pandemic, emphasizing its role in emotional well-being.

At the ET NOW Global Business Summit, actor and investor Abhishek Bachchan highlighted the significance of authenticity and disciplined risk-taking for successful ventures. Bachchan, sharing his journey from film star to entrepreneur, outlined how personal conviction, rather than trends, guides his investments. He stressed that using the products himself strengthens credibility, warning against unaffordable risks and emphasizing authentic Indian storytelling over western influences. He also voiced concerns about AI's role in creativity.

Meanwhile, the summit also featured sitarist Rishabh Rikhiram Sharma, who recounted his journey of using music to navigate mental health challenges during the COVID-19 pandemic. Sharma expressed how combining therapy, music, and exercise significantly improved his well-being. His belief in music's emotional power has led to immersive sitar-led experiences focused on mental health.

Sharma revealed ongoing research into how sitar music affects brainwaves and ECG responses while advocating for the rising interest in devotional music among younger generations. The summit's closing session provided an introspective pause, reminding the audience of the power found in moments of stillness amidst an overstimulated world.

(With inputs from agencies.)