Kisna's Radiant Tribute: A Day as Radha Jewellery

On International Women's Day, Kisna Jewellery transformed its name to Radha Jewellery for a day, symbolizing feminine strength and grace. This thoughtful gesture, celebrated across various platforms, aimed to honor women’s profound impact and inspire the nation. The campaign received widespread appreciation, reinforcing Kisna's commitment to celebrating womanhood.

On March 9, 2026, coinciding with International Women's Day, Kisna Diamond and Gold Jewellery took a bold step by temporarily renaming itself as 'Radha Diamond and Gold Jewellery.' This tribute acknowledged the strength, compassion, and resilience women universally embody, with the name 'Radha' chosen to symbolize these virtues.

The brand initiative brought the concept of womanhood to life through a Radha-themed transformation at Kisna showrooms on March 8. The campaign spanned across print, retail, and digital platforms, reflecting themes of strength, grace, and wisdom associated with women. Store personnel actively participated by wearing name badges honoring influential women in their lives.

Ghanshyam Dholakia, the Founder & Managing Director of Hari Krishna Group, stated that the gesture was meant to honor the pivotal role women play in shaping families and communities. The innovative campaign was warmly received nationwide, instilling a renewed appreciation for women's influence in everyday life.

(With inputs from agencies.)