Fevicol's 'Kursi Pe Nazar': A Journey of Aspiration and Authority in India

Pidilite Industries Limited launched its Fevicol commercial 'Kursi Pe Nazar', capturing the chair's symbolic significance in Indian society. This campaign, marking a milestone as the final work of advertising legend Piyush Pandey, intertwines cultural observation with storytelling, reflecting ambition and authority through Fevicol's unique lens.

India, 6 May 2026: Pidilite Industries Limited has unveiled its latest Fevicol commercial, 'Kursi Pe Nazar'. The commercial weaves a narrative around the cultural significance associated with the chair in Indian society. It symbolizes ambition, authority, and aspiration in homes, offices, and institutions. Fevicol’s trademark humor and warmth are embedded throughout this intriguing storytelling piece.

The campaign marks a significant milestone as it is the last project spearheaded by advertising legend Piyush Pandey. His creative vision has shaped Fevicol’s distinctive voice, embedding humor and insight into India’s cultural discourse over decades. Sudhanshu Vats, Managing Director of Pidilite Industries, emphasized Fevicol's philosophy of narrating human truths in an endearing way, resonating deeply with customers. Prasoon Pandey of Corcoise Films reflected on the challenges faced, noting the project's deep cultural observation embedded with Fevicol's characteristic simplicity.

Kainaz Karmakar and Harshad Rajadhyaksha, Group CCOs at Ogilvy India, remarked on the profound journey this project represented, highlighting Piyush Pandey's legacy of grounded storytelling. The film continues Fevicol's legacy of simple yet deeply memorable communication. Pidilite Industries Limited, known for its adhesives and sealants, remains a household name in India with a strong portfolio of brands and products.