Axis Bank Unveils Sparsh 2.0 for Customer Delight

Axis Bank launches Sparsh 2.0, a Pan-India initiative to train and empower employees focused on customer experience. The initiative includes exclusive offers and various activities aimed at creating moments of customer delight, thereby boosting loyalty. The bank hosts engaging sessions for employees, customers, and partners, promoting a customer-centric culture.

Axis Bank has introduced Sparsh 2.0, a nationwide initiative designed to enhance customer experience by training and empowering its employees. This second edition shifts the focus from mere customer obsession to an ongoing process of creating customer delight, encouraging lasting loyalty.

The bank is rolling out exclusive offers, including health insurance plans, preferential home loan rates, and education loans, as it strengthens ties with its customer base. From August 5th to 9th, Axis Bank will host a series of activities dubbed 'Sparsh Week 2024', aimed at engaging both customers and employees.

These activities include Masterclasses, Panel Discussions, and Customer and Leadership Connects. Special offers and customer outreaches such as test drives and senior citizen digital banking sessions are also scheduled. Over the last three years, Sparsh initiatives have significantly boosted the bank's Net Promoter Scores, placing Axis Bank at No. 2 according to the Kantar survey.