Google's Ad Tech Monopoly Under Scrutiny in Federal Trial

A federal trial in Virginia examines whether Google's dominance in the sale of Internet display ads constitutes an illegal monopoly. The Justice Department argues that Google's control over ad tech rigs auctions to its advantage, depriving publishers of revenue. Google contends its practices have improved ad quality and efficiency.

A federal trial underway in Virginia is examining whether Google's dominance in Internet display ads constitutes an illegal monopoly. The Justice Department and a coalition of states argue that Google's control over ad tech creates an unfair advantage and deprives publishers of significant revenue.

Key testimony has highlighted how Google's suite of ad tech products, from ad servers to ad exchanges, allegedly rigged electronic auctions in its favor. The practice is said to have undermined competition and favored Google's own interests over those of publishers and other advertisers.

Google defends its methods, stating that its innovations, such as real-time bidding, have significantly improved the quality and relevance of ads for consumers. The company also argues that its integrated system ensures seamless and quick ad placements, benefiting both advertisers and consumers alike.

(With inputs from agencies.)