Boosting Natural Farming: Himachal's New Marketplace Model

Himachal Pradesh is promoting natural farming by establishing sales centers, which aim to connect farmers directly with industries such as medicinal and cosmetic. The initiative supports chemical-free agriculture under the Rajiv Gandhi Prakritik Kheti Khushhal Kisan Yojana, enhancing farmers' economic stability through better marketing and pricing of natural crops.


Devdiscourse News Desk | Shimla | Updated: 25-11-2025 18:29 IST | Created: 25-11-2025 18:29 IST
Boosting Natural Farming: Himachal's New Marketplace Model
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The Himachal Pradesh government is taking significant strides in promoting natural farming by establishing sales centers to facilitate the marketing of chemical-free produce. Agriculture Minister Chander Kumar emphasized the need to develop a marketing mechanism involving industries for selling natural products.

Inaugurating a new center near the Agriculture Directorate in Boileauganj, Shimla, Kumar highlighted the potential link-up with the medicinal and cosmetic industries. The state's initiative includes procuring naturally grown raw turmeric, maize, wheat, and barley at competitive prices to bolster farmers' economies.

Director of Agriculture Ravinder Singh Jasrotia announced plans to establish similar centers across other districts, with over 223,000 farmers already practicing natural farming on 38,456 hectares. This move is set to enhance sustainable agriculture under the Rajiv Gandhi Prakritik Kheti Khushhal Kisan Yojana.

(With inputs from agencies.)

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