Axis Max Life Partners with Khyaal to Empower Senior Citizens at 50Above50 Event

Axis Max Life Insurance Limited partnered with Khyaal for the Khyaal 50Above50 event, focusing on retirement readiness for India's senior citizens. The event highlighted financial planning, the importance of life insurance, and emotional well-being. The collaboration included releasing the India Retirement Index Study, showing improved retirement readiness in Western India.

Mumbai, December 19, 2025: In an effort to advance retirement readiness in India, Axis Max Life Insurance Limited, previously Max Life Insurance Company Limited, collaborated with Khyaal, a senior citizens' app, during the recent Khyaal 50Above50 event in Mumbai.

The two-day gathering assembled over 5,500 senior citizens and their families for an engaging, educational experience, emphasizing financial preparedness for retirement. Axis Max Life educated attendees on essential financial planning and life insurance's role in securing retirement, showcasing the 'Ring Your Retirement' game and encouraging participation as Life Advisors.

The event aligned with Axis Max Life's recent India Retirement Index Study (IRIS) release, developed with Kantar, indicating a rise in Western India's Retirement Index to 50. This partnership and shared commitment underline both entities' dedication to supporting senior citizen communities through comprehensive financial education and social engagement.

(With inputs from agencies.)