9Pay's Strategic Leap: Bridging Indian Digital Payments with Vietnam's Tourism Boom

9Pay is capitalizing on Vietnam's International Financial Center to bridge the gap in payment solutions for Indian tourists. By leveraging the sandbox framework, they aim to integrate Indian UPI with Vietnam's ecosystem, offering seamless transactions and positioning Vietnam as a leader in digital finance.

In a bold new development for Vietnam's financial landscape, 9Pay is spearheading efforts to enhance digital payment solutions following the inauguration of the International Financial Center (IFC) in Danang.

With a strategy rooted in digital travel solutions, 9Pay is targeting Indian travelers, who have made Vietnam a favored destination, recording a historic surge in arrivals in recent years. By integrating QR code and stablecoin payments, 9Pay is addressing the limitations faced by these tourists in terms of foreign exchange fees and local payment platforms.

Using the IFC's sandbox mechanism, the company has introduced a groundbreaking B2B2C model that allows Indian tourists to use their native digital banking apps seamlessly in Vietnam, positioning 9Pay as a pivotal global partner in cross-border payment solutions.

(With inputs from agencies.)