Strategic Bancassurance Partnership Expands Life Insurance Access

Bharti AXA Life Insurance and Equitas Small Finance Bank form a bancassurance partnership to broaden life insurance adoption, offering diverse savings and retirement plans. This marks a significant step in penetrating semi-urban and rural markets, enhancing financial preparedness among underbanked communities.

Bharti AXA Life Insurance, a branch of Bharti Life Ventures Pvt Ltd, has established a strategic bancassurance pact with Equitas Small Finance Bank, aiming to expand life insurance access, a top official disclosed.

This collaboration will merge Equitas Bank's distribution strengths with Bharti AXA's insurance proficiency to fortify long-term financial preparedness among customers. Bharti AXA will offer diverse savings and retirement plans to Equitas Small Finance Bank's clientele.

The partnership seeks to deepen life insurance penetration particularly in semi-urban and rural regions, reinforcing both companies' services and fulfilling customers' comprehensive financial needs.

(With inputs from agencies.)