West Bengal Gramin Bank ties up with Canara HSBC Life Insurance

The West Bengal Gramin Bank has partnered with Canara HSBC Life Insurance to expand life insurance coverage in rural and semi-urban areas of West Bengal through its 960 branches.

The West Bengal Gramin Bank has entered into a partnership with Canara HSBC Life Insurance to expand life insurance coverage across rural and semi-urban areas of the state.

Under the bancassurance, Canara HSBC Life Insurance will offer its range of life insurance products through WBGB's network of 960 branches across West Bengal, the companies said in a statement.

The collaboration aims to improve access to protection, savings and long-term financial planning solutions in underserved rural communities, while strengthening insurance penetration in the region, it said.

The partnership was formalised in the presence of WBGB Chairman Alok K Goel, Canara HSBC Life Insurance Deputy CEO and Chief Distribution Officer Soly Thomas, among others.