The Paradox of Positive Affirmations: Navigating Self-Talk

Positive affirmations are popular in self-help, promising enhanced mood and well-being. While some studies support their benefits, evidence is limited, and over-reliance might lead to issues like toxic positivity. Effective self-talk may involve compassion and non-attachment, rather than just positive phrases. Flexibility in approach is key.

Positive affirmations are gaining traction across social media, with phrases like 'I am worthy' and 'I choose happiness' becoming common. These self-help strategies promise happiness and a sense of calm, but do the scientific claims hold weight?

Emerging in the late 1980s from psychologist Claude Steele's Self-Affirmation Theory, these mantras aim to protect against anxiety and depression. A 2025 review examined 67 studies on affirmations, showing small but significant benefits on self-esteem and mental health, especially among students and those facing health challenges.

Yet, over-relying on affirmations poses risks. The concept of toxic positivity highlights the danger of denying real emotions and situations. Additionally, the chase for dopamine hits could create a cycle of dependency. Experts suggest balanced self-talk, promoting compassion and acknowledgment of personal struggles for better mental well-being.

(With inputs from agencies.)