Bachpana Shouldn't Retire: Revitalizing Senior Health Through Playfulness

MS Dhoni spearheads Meril's initiative, 'Bachpana Shouldn't Retire,' part of the 'Treatment Zaroori Hai' campaign, emphasizing senior citizen health. The movement urges young Indians to engage with grandparents, promoting preventive healthcare while championing emotional wellbeing across India’s aging population.

Former Indian cricket captain MS Dhoni, during his inaugural visit to Meril's global headquarters in Vapi, engaged in a thought-provoking discussion on the new initiative, 'Bachpana Shouldn't Retire.'

This movement is an extension of Meril's public health effort, 'Treatment Zaroori Hai,' focusing on senior citizens' health and raising awareness about timely medical interventions to enhance the longevity of a playful spirit and active lifestyle among the elderly.

The campaign aligns emotional wellbeing with preventive healthcare, as India faces a rapid rise in lifestyle-related health issues affecting its aging population, spotlighting the importance of early diagnosis and treatment access.

(With inputs from agencies.)