Motor racing-Tobacco giant BAT returns to Formula One with McLaren
"McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials. The two companies will share best practice, innovation know-how and mutual experience," it added. Tobacco advertising was widespread in Formula One until a ban in 2006 led most teams to kick the habit and seek sponsors elsewhere.
Ferrari's partnership with Philip Morris International, whose Mission Winnow initiative focuses on smoke-free 'heat not burn' products and is the team's title sponsor, has been going for more than 40 years, however. BAT, the world's second-biggest international tobacco company by revenue, bought Tyrrell in 1997 and competed as British American Racing (BAR) from 1999 to the end of 2005 when Honda took over.
Honda then quit at the end of 2008, handing over to principal Ross Brawn who led them to victory in both championship under his own name in 2009. In 2010 they became Mercedes, who have won both titles for the past five years. (Reporting by Alan Baldwin, editing by Christian Radnedge)
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
- READ MORE ON:
- British American Tobacco
- Honda Odyssey
- Honda Pilot
- Honda City
- McLaren Group
- McLaren Vale
- McLaren Automotive
- Chemical formula
- Formula 1
- Chemical reaction
- Partnership taxation
- The Guinness Partnership
- General partnership
- Football team
- Microsoft Teams
- Sports team
- Dairy product
- Hairstyling product
- Protected area
- Urban area
ALSO READ
Additional 10 companies of central forces to be deployed in Arunachal
12 companies of Himachal Police deployed in other states for poll duty
FADA launches dealer satisfaction study to enhance relations with finance & insurance companies
Shivam Dube can control games, teams are scared to bowl spin against him, says Eric Simmons
FADA launches dealer satisfaction survey emphasizing finance and insurance companies