Italy Eyes Revival of Defunct Auto Brands for Chinese Investment

Italy's government may reclaim defunct auto brands like Innocenti and Autobianchi from Stellantis to offer to Chinese companies for factory setups. The historic brands, famous in the 1960s-1990s, might see a revival under a new law allowing unused brands' appropriation, as reported by Il Sole 24 Ore.

Italy's government is considering reclaiming defunct auto brands owned by Stellantis, including Innocenti and Autobianchi, to offer them to Chinese firms as a way to attract manufacturing operations to the country, according to a report by Il Sole 24 Ore. The two historic brands, which ceased operations in the 1990s, may see a revival under a law that allows the government to appropriate unused brands.

Innocenti was known for its Italian version of the British Mini in the 1960s and 1970s, while Autobianchi produced premium city cars like the A112 and Y10. Italy's industry minister has already registered updated versions of these brands, differing from those held by Stellantis.

The industry ministry reportedly wasn't available for comment, and Stellantis stated it was unaware of the government's plans. The new law passed in December enables the government to transfer control of these brands to companies, including foreign ones, willing to invest in Italy. Prime Minister Giorgia Meloni's administration has been pushing Stellantis to boost local production and now sees an opportunity to attract a Chinese automaker. On Thursday, Fiat revealed its Serbian-made Panda model at its historic Turin headquarters, marking its 125th anniversary and renewing calls for increased domestic manufacturing.