IDfy Launches 'Privy' to Aid Compliance with India's Digital Personal Data Protection Act

The Digital Personal Data Protection Act (DPDPA) of 2023 aims to safeguard Indian citizens' personal data. Organizations must prepare to manage user consent as IDfy launches a suite called Privy, to help businesses comply with the new regulations. Privy offers comprehensive data governance solutions to address critical compliance requirements.

The Digital Personal Data Protection Act (DPDPA), passed in 2023, aims to protect Indian citizens from the misuse of their personal data. The lack of privacy governance controls represents not only a reputational and commercial risk but also an infringement on digital customers' rights.

With rules expected soon, organizations are urged to ready their systems to manage user consent effectively. To facilitate this, IDfy, Asia's leading Integrated Identity platform, has introduced 'Privy', a suite of privacy and compliance solutions. These tools are designed to help organizations across industries adhere to the DPDPA's stringent requirements.

'Privy' addresses businesses' crucial need to effectively manage and govern user consent under new regulations. It streamlines the collection, management, and auditing of user consents, ensuring compliance and enhancing customer trust. ''The DPDP Act has empowered citizens. Companies must be cautious with customer consent and data,'' stated Ashok Hariharan, CEO of IDfy. Privy helps businesses comply with the law, supporting Data Protection Officers to adhere to guidelines.

The DPDPA requires companies to secure user data through various measures, including obtaining consent in 22 languages and verifiable parental consent for minors. Existing GDPR and CCPA tools fall short of addressing these India-specific needs. 'Privy' fills this gap, integrating with platforms to ensure compliance with DPDPA.

Supratim Chakraborty, Partner at Khaitan & Co, recognized 'Privy' as a milestone for data privacy in India. He emphasized that the platform, entirely home-grown, is poised to bring significant change and empower users with control over their data. With over 12 years of experience, IDfy leads the industry in identity verification and digital onboarding solutions. Learn more at: Privy.

(With inputs from agencies.)