WaveX, T-Hub Partner to Boost India’s AVGC-XR Startup Ecosystem

According to Shri Sanjay Jaju, Secretary, Ministry of I&B, the partnership will play a pivotal role in advancing India’s creative economy, which is witnessing explosive growth through the AVGC-XR sector.

In a significant move to foster innovation and entrepreneurship in India’s creative and media-tech landscape, WaveX, the startup accelerator platform under the Ministry of Information & Broadcasting (I&B), Government of India, has signed a landmark Memorandum of Understanding (MoU) with T-Hub, the world’s largest startup incubator based in Hyderabad. The MoU aims to accelerate the growth of startups in media, content creation, entertainment, and immersive technologies like Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR).

The agreement was formally signed by the CEOs of WaveX and T-Hub in the presence of Shri Sanjay Jaju, Secretary, Ministry of I&B; Shri Sanjay Kumar, Special Chief Secretary of the Information Technology, Electronics and Communications Department, Government of Telangana; and other senior ministry officials.

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WaveX: A National Accelerator for the Creative Economy

Launched as a flagship initiative under the Ministry of I&B, WaveX is designed to serve as a national accelerator for startups and creators working in the domains of media, entertainment, and immersive technologies. Its objective is to enable India's creative minds—particularly youth, content creators, and media entrepreneurs—to scale up their innovations through structured incubation, mentorship, and business development support.

According to Shri Sanjay Jaju, Secretary, Ministry of I&B, the partnership will play a pivotal role in advancing India’s creative economy, which is witnessing explosive growth through the AVGC-XR sector. He added:

“India’s AVGC-XR space is fast becoming a global hub of innovation, and WaveX is a dedicated platform to nurture this next generation of startups and creators. Our collaboration with T-Hub will ensure that innovation reaches every corner of the country.”

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T-Hub: Enabling Scale and Global Access for Startups

T-Hub, already recognized for hosting India’s most promising startups and being a global innovation catalyst, will act as the Anchor Institution for the WaveX program. The collaboration aims to combine T-Hub’s expertise in incubation, mentorship, global networks, and infrastructure with WaveX’s vision of building a robust, nationwide startup ecosystem for the media-tech sector.

Shri Sanjay Kumar, Special Chief Secretary, Government of Telangana, emphasized the importance of this alliance in shaping India’s digital-first entrepreneurial future:

“This partnership is a national opportunity. It will empower grassroots creators to become organized startup entities and scale their solutions globally. Through T-Hub and WaveX, India will drive innovation in storytelling, immersive content, and digital media production.”

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Key Highlights of the WaveX–T-Hub Collaboration

✅ Establishment of 10 Incubation Centres

WaveX will set up up to 10 incubation centres across India, focusing on AVGC-XR innovation and startup acceleration. These centres will be fully equipped with:

• Co-working and prototyping facilities

• Access to high-end rendering and production equipment

• Technical mentorship from domain experts

• Legal, funding, and IP support services

✅ Focused AVGC-XR Ecosystem Support

Startups working in animation, virtual reality, gaming, immersive storytelling, AI-based media tools, content platforms, and creator tools will receive specialized mentorship to:

• Build viable product-market fit

• Access national and global markets

• Raise investment and scale operations

✅ Enabling Creative Entrepreneurship

The partnership will help young creators transition from individual freelancers to registered business entities, enabling them to navigate legal, financial, and marketing challenges more effectively.

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Why This MoU Matters

The creative tech industry, especially AVGC-XR, is among the fastest-growing sectors in India, estimated to reach $43 billion by 2030 according to industry estimates. The Government of India has already declared the sector a “sunrise industry” and constituted a national task force for AVGC promotion.

With the rapid expansion of digital platforms, the increasing demand for immersive content, and India’s youthful creator base, this partnership is expected to:

• Nurture thousands of startups in the content-tech space

• Generate new jobs in the creative economy

• Empower regional and vernacular creators

• Position India as a global leader in immersive storytelling and media innovation

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Laying the Foundation for a New Age of Creative Startups

The MoU between WaveX and T-Hub marks a milestone in India’s efforts to build a technology-driven creative economy. With structured support, expansive reach, and visionary collaboration, the initiative promises to fuel the next wave of startups in India's media and entertainment space—fostering innovation, inclusion, and international scalability.

As India cements its position as a global content and technology powerhouse, initiatives like WaveX—powered by institutional partnerships—will play a defining role in shaping the future of storytelling, digital experiences, and creator-led entrepreneurship.