From Unused Toilets to Community Change: TKM's ABCD Programme Impact

Toyota Kirloskar Motor's ABCD Programme, initiated to address toilet usage in Karnataka schools, has transformed from a building initiative into a behavioural change campaign. This program has significantly improved sanitation practices across multiple districts, earning recognition from Harvard and Ivey Business Schools. It expands TKM's broad CSR efforts nationwide.

Toyota Kirloskar Motor (TKM)'s initiative to build toilets in Karnataka schools unexpectedly revealed deep-rooted community beliefs against using in-compound toilets. This led TKM to shift its efforts towards behavioural change, launching the ABCD (A Behavioural Change Demonstration) programme in 2015-16.

The programme, which has reached over 669,000 students and community members, gained momentum when two young girls in a village initiated a hunger strike for home toilets. Such grassroots actions have been catalysts for change, significantly improving sanitation practices in the region. The programme trains students in hygiene practices, positioning them as change agents in their communities.

With its success evident, the initiative expanded to Raichur, where it uncovered a severe lack of toilet and sanitation infrastructure. TKM's efforts have substantially increased toilet and handwashing compliance and catalyzed community-level construction of home toilets. Recognized as a case study by renowned business schools, the ABCD programme is part of TKM's expansive CSR commitment, reflecting its vision to 'Grow India, Grow with India.'