Congress leader Shashi Tharoor Wednesday once again introduced Twitterati and the literati to a difficult, near the unpronounceable word, describing his new book on Prime Minister Narendra Modi as "more than just a 400-page exercise in floccinaucinihilipilification".
According to the Oxford dictionary, the word is a noun and means "the action or habit of estimating something as worthless".
Discussing the usage of the word, the dictionary adds, "Floccinaucinihilipilification is one of a number of very long words that occur very rarely in genuine use."
"My new book, THE PARADOXICAL PRIME MINISTER, is more than just a 400-page exercise in floccinaucinihilipilification. Pre-order it to find out why!" Tharoor said in a Twitter post that had everybody reaching for the dictionary.
The book itself was relegated to the background as the word got Twitterati talking.
"I get a feeling of floccinaucinihilipilification when I don't know the meaning of floccinaucinihilipilification," tweeted one of Tharoor's followers.
"What my English teachers taught was a lie. Won't order it as I cannot take out the dictionary every time," said another person in reply to Tharoor's tweet.
The book is currently available for pre-order on Amazon.
According to the description of the book on Amazon, "Shashi Tharoor has stitched together a compelling portrait of this paradoxical figure (Narendra Modi),"
"Never before has there been such a superbly written and devastatingly accurate account of the most controversial prime minister India has ever had," it said.
Tharoor's love for the language and propensity for little heard and little-used words is well known.
In May 2017, the MP from Thiruvananthapuram and author of 17 books got netizens talking when he described the coverage of the death of his wife Sunanda Pushkar by a news channel as an "Exasperating farrago of distortions, misrepresentations and outright lies being broadcast by an unprincipled showman masquerading as a journalist".
In December last year, he used the word 'rodomontade', meaning boastful or inflated talk or behaviour. "I choose my words because they are the best ones for the idea I want to convey, not the most obscure or rodomontade ones!" he tweeted.
And in February this year, he introduced 'troglodytes' to the Twitter world in a response to Vinay Katiyar's comment on the Taj Mahal.
"We can't let these troglodytes destroy our country & everything beautiful in it," he tweeted.
(With inputs from agencies.)