First phase of Rung Do Pakistan launched in Pakistan

The music video will capture the country's ethnicity, diverse landscape to give a message for individual action for plantation.

The first phase of Rung Do Pakistan has been launched in Pakistan. The campaign is a combined effort of BandCall and WWF Pakistan.

The organization has partnered with local rock band call, who is also its Goodwill Ambassadors. Through the collaboration, the music video will be produced with support from close to fifty videographers. The music video will capture the country's ethnicity, diverse landscape to give a message for individual action for plantation.

to help increase the country's forest cover which will in-turn contribute towards dealing with our water crisis as well. Join us, #MarkYourselfGreen and be part of the positive change that we all hope for. https://t.co/nfNZOnhTkp

— WWF-Pakistan (@WWFPak) August 8, 2018

The second phase of the campaign will focus on raising funds for the noble cause.

According to a press release: "Between 2000 and 2010, Pakistan lost an average of approximately 43,000 hectares of forests (equivalent to half the size of Islamabad) every year. With only two percent forest cover remaining, the country's deforestation rate is the highest in Asia and is well below the recommended cover of 25 percent."

"Therefore, in order to mitigate the adverse impacts of climate change, regulate water cycles and increase green cover across the country, WWF-Pakistan pledges to plant a total of 1.4 million trees by August 2019."

The campaign is supporting the global Bonn Challenge aims towards bringing 150 million hectares of the world's deforested and degraded land into restoration by 2020.

The release further said: "It is expected that 1.4 million trees at maturity will sequester 70 million pounds of atmospheric carbon dioxide. It is also estimated that the raising of 1.4 million plants from potted plants, cutting and sowing will generate 8,750 man-days of employment for local people and 1,400 hectares of forest cover will recharge about 1,344 million liters of water annually."