Coca-Cola India Celebrates World Environment Day with #BenchPeBaat Campaign

In honor of World Environment Day, Coca-Cola India launched the #BenchPeBaat campaign to foster true connections through sustainable benches made from recycled plastic waste. These benches have been installed in various public spaces across 10 Indian cities, symbolizing the company's commitment to a circular economy and environmental sustainability.

In a spirited celebration of World Environment Day, Coca-Cola India has unveiled the #BenchPeBaat campaign, aimed at reviving genuine connections among people while promoting sustainability.

The initiative showcases Coca-Cola India's commitment to environmental stewardship through the installation of 380 sustainable benches across 10 cities. Crafted from recycled plastic waste collected during the ICC World Cup 2023, these benches symbolize the company's dedication to a circular economy.

Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola INSWA, highlighted the campaign's significance in driving systemic change through sustainable practices. Collaborated with United Way Mumbai and conceptualized by Havas People India, the campaign underscores a collective effort towards a greener future.