Birla Estates' Luxury Apartments in Gurugram Sold Out in Record Time

Birla Estates, a subsidiary of Aditya Birla Real Estate Limited, sold 492 luxury apartments in Gurugram for over Rs 1,800 crore within 24 hours of launch, highlighting a robust demand amidst a slight overall decline in housing demand due to higher prices.

In an unprecedented move, Birla Estates, a branch of Aditya Birla Real Estate Limited, announced that its 492 luxury apartments in Gurugram sold out within just 24 hours of their launch. The total sales amounted to over Rs 1,800 crore, showcasing the enduring allure of luxury residential properties.

The rapid sales underscore the strong demand within the premium housing segment, even as the real estate sector faces a slight decrease in overall housing demand in major cities due to rising prices and previous surge effects.

Spanning 5.075 acres, the 'Birla Pravaah' project is a testament to Birla Estates' prowess in the real estate industry, solidifying its status as a leading developer in the country despite prevalent market challenges.

(With inputs from agencies.)