NBA Pass package: Fans can pay-per-view
- Country:
- United States
NBA fans can buy any part of out-of-market games as part of the league's pay-per-view League Pass package in the 2018-19 season.
The NBA and Turner Broadcasting are making the fourth quarter of games available at the start of the season, which begins Oct. 16. The game will be available for purchase once the third quarter ends for $1.99, which is the first step in a multi-pronged approach to what commissioner Adam Silver terms "micro-transactions."
"Instead of waiting to watch highlights after a game, fans will be able to enjoy a portion of a game in real-time," Silver said in a statement Thursday.
"It's a big moment, but it's also a small first step. There are limitations in the technology right now, but we're working as quickly as possible so that, at some point in the near future, fans can choose to buy any part of any game."
NBA Digital is also developing an option to enable fans to purchase 10 minutes of real-time game access. Details regarding the future launch of that offering will be announced at a later date.
The league eventually intends to give fans the chance to buy the game in other quarters or for specified blocks of time.
"We imagine a situation where a fan has dinner at 8 o'clock and only has 30 minutes and can choose to buy a half-hour of a game," Silver said.
The price of a full game through Turner, NBA.com or the NBA app is $6.99.
Additional packages are available for fans who want to follow a single team or purchase a monthly pass.
The Premium option with continuous in-arena coverage during breaks for all out-of-market games ($249.99); traditional NBA League Pass, providing access to live out-of-market games and an expansive archive of classic game content ($199.99); NBA Team Pass ($119.99); Single Game ($6.99); and Virtual Reality ($49.99) packages. Monthly-based subscriptions start at Premium ($39.99 per month), NBA League Pass ($28.99 per month) and NBA Team Pass ($17.99 per month).
Google News