The Premier Badminton League (PBL) on Wednesday announced its association with Child Rights and You (CRY), an NGO working for child rights for the last four decades to use it as a vehicle to promote children's cause through sports.
With this association and the world's leading badminton stars advocating every child's 'Right to Play' through PBL, the idea is to help empower children who are victims of child labour, dropping out of school and child marriage.
Speaking about the initiative, Prasad Mangipudi, Executive Director of SportzLive, organisers of PBL, opined: "We are on the same page as CRY, sharing their concern and vision and would be elated to put forth a helping hand for the betterment of these children."
"PBL has been intrinsic in inspiring youngsters and tying up with CRY allows this generous opportunity to reach out to the less privileged children and empower them for a journey of a champion," he added.
(With inputs from agencies.)