Puma Launches Campaign to Celebrate Indian Athletes Ahead of Paris Olympics

Puma has launched an outdoor campaign in the city to celebrate Indian athletes such as PV Sindhu, Kishore Jena, and PR Sreejesh, in the lead-up to the Paris Olympics. The campaign, 'See the Game Like We Do,' features larger-than-life visuals and provides athletes with essential gear for their journey.

In anticipation of the Paris Olympics starting on July 26, Puma has unveiled an outdoor campaign to honor Indian athletes. The campaign shines a spotlight on renowned sports figures such as ace badminton player PV Sindhu, javelin thrower Kishore Jena, and hockey goalkeeper PR Sreejesh.

As the official footwear partner of the Indian Olympic Association (IOA) for the Olympics, Puma's 'See the Game Like We Do' campaign features striking visuals across Mumbai. PV Sindhu’s powerful smashes and Kishore Jena’s javelin throws are depicted in larger-than-life installations. PR Sreejesh has been showcased on a digital billboard along the Eastern Express Highway.

More than 100 Indian athletes will receive specially designed gear, including footwear, trolleys, and other essential items, to enhance their performance and comfort during the Paris Olympics. IOA President PT Usha emphasized the importance of such collaborations in boosting India's medal prospects.