Tricolor Motorsports Joins ISRL: A New Era in Indian Motorsports

Tricolor Motorsports, supported by a prominent US business group and led by industry veteran Pradeep Lala, joins the Indian Supercross Racing League for Season 2. This marks a major milestone in ISRL's global goals, bringing international expertise and innovation to India's burgeoning motorsports scene.

In a significant development ahead of Season 2, the Indian Supercross Racing League (ISRL) has welcomed Tricolor Motorsports as its latest franchise team. The team, backed by a leading US-based business conglomerate and spearheaded by industry veteran Pradeep Lala, represents a pivotal move in ISRL's ambitions for global expansion.

The entry of US-based companies into the ISRL highlights rising global confidence in India's potential in motorsports. This collaboration is set to usher in international expertise, innovation, and capital, accelerating the growth of the sport in the nation. With a vast youth demographic and increasing fan interest, such partnerships are essential for developing a world-class motorsports and entertainment ecosystem in India. Lala, previously the Managing Director and CEO of Embassy Services Pvt. Ltd and the Founder of Horizon Group, will steer Tricolor Motorsports toward establishing a robust motorsports division in the country.

"India's sports and entertainment sectors are advancing at a rapid pace, and the ISRL is set to emerge as a highly scalable and impactful platform," stated Lala in an ISRL press release. He added that through Tricolor Motorsports, the goal is to foster a comprehensive motorsports division that would enhance talent, technology, and excitement across India. The Indian Supercross Racing League has already captured significant attention, with Bollywood icon Salman Khan serving as the official Brand Ambassador and an investor. His involvement has effectively propelled the league into the mainstream, offering a unique mix of entertainment, lifestyle, and commercial allure that distinguishes it from conventional sports formats.

Known for its blend of adrenaline and aspiration, ISRL is rapidly becoming a cultural phenomenon among Indian youth, especially in urban and semi-urban regions. Team Tricolor Motorsports is slated to debut in Season 2, with races set for October 25-26, December 6-7, and December 20-21, as ISRL ushers in its most ambitious season to date. (ANI)

(With inputs from agencies.)