Apollo Tyres Takes the Helm as Indian Cricket's New Lead Sponsor

Apollo Tyres becomes the lead sponsor for India's national cricket teams, replacing Dream 11. This marks Apollo's inaugural sponsorship in cricket, enhancing the commercial appeal of Indian cricket. The two-and-a-half-year deal, boosting Apollo's branding across team jerseys, reflects cricket's vast market influence.

The Board of Control for Cricket in India (BCCI) has officially named Apollo Tyres, a preeminent force in the global tyre industry, as the new lead sponsor for the Indian national cricket teams. This announcement follows the conclusion of a competitive bidding process, with Apollo Tyres succeeding Dream 11 in this prestigious role.

This significant sponsorship marks Apollo Tyres' first major engagement with Indian cricket, a move strategically aimed at aligning the brand with one of the nation's most cherished sports disciplines. The partnership, set to last two and a half years, underscores the increasing commercial allure of Indian cricket on the international stage.

BCCI Secretary Devajit Saikia expressed enthusiasm for the collaboration, stating it represents more than just a business agreement but a partnership bound by mutual respect and shared values. The extensive reach and impact of cricket, combined with Apollo Tyres' commitment to excellence, pledge a driving force for mutual growth. The deal will also see the Apollo Tyres logo prominently displayed on the jerseys of the Indian men's and women's teams across all cricket formats.

(With inputs from agencies.)