BCCI Strikes Rs 270 Crore Sponsorship Deal with Gemini AI

The Board of Control for Cricket in India (BCCI) has finalized a Rs 270 crore sponsorship deal with Google's AI platform, Gemini, for the 2026 Indian Premier League. This partnership underscores the growing interest of AI platforms in Indian cricket, amid other sponsorships involving leading global brands.

The Board of Control for Cricket in India (BCCI) has successfully negotiated a significant Rs 270 crore sponsorship deal with Google's AI platform, Gemini, ahead of the 2026 Indian Premier League (IPL). This three-year agreement highlights Gemini's growing interest in the cricketing world and reinforces IPL's standing on the global stage.

This deal follows a year in which the BCCI was compelled to find a new jersey sponsor after the Indian government banned real money gaming platforms like Dream11. Apollo Tyres eventually stepped in, securing the position with a Rs 579 crore agreement. Meanwhile, the Tata Group retains the title sponsorship rights for the IPL, emphasizing its status as the world's largest T20 league.

The sponsorship by Gemini also echoes the earlier involvement of AI platform ChatGPT with the Women's Premier League. According to BCCI secretary Devajit Saikia, partnerships with global leaders in AI and other sectors will significantly enhance the fan experience and support the growth of women's cricket. The IPL 2026 season is scheduled from March 26 to May 31.