Left Menu
Development News Edition

Tata Communications ends partnership with Formula 1

PTI | New Delhi | Updated: 16-01-2020 20:31 IST | Created: 16-01-2020 20:31 IST
Tata Communications ends partnership with Formula 1

The sole Indian presence on the Formula 1 grid has ended with the sport's connectivity partner, Tata Communications, deciding to end its sponsorship agreement after an eight-year association. A source close to the Indian company confirmed the development to PTI.

"Yes, both Tata Communications and Formula 1 have ended their partnership. The sponsorship deal ended on December 31," the source said. The Pune-based provider of telecommunications solutions and services contributed significantly to sport's digital transformation. Tata Communications has also worked extensively with champion outfit Mercedes, who have been winning the Formula 1 constructors' title since 2014.

Besides Mercedes, Tata has also worked with Williams, as recently as last season. Under new owners Liberty Media, which took over in January 2017, Formula 1 has embarked on an intense digital journey in times when more people are live streaming race content than watching it on television.

In 2018, Formula 1 introduced a television subscription streaming service with an aim to engage 500 million fans worldwide. Tata was the sole remaining Indian presence in the sport following the unceremonious exit of Vijay Mallya from Force India (now called Racing Point) in 2017.

The last Indian to race in Formula 1 was Narain Karthikeyan who drove for the defunct HRT squad in 2012. The only other Indian to have reached the pinnacle of motor racing is Karun Chandhok. India hosted a Formula 1 race for three years (2011-2013), at the Buddh International Circuit in Greater Noida, before it was dropped from the calendar due to financial and taxation issues.

According to Forbes magazine, Tata Communications was paying Formula 1 USD 4 million annually as part of the deal.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


TRENDING

OPINION / BLOG / INTERVIEW

China: A savior for emerging markets or a poison pill?

... ...

Future of Urban Planning: Artificial Intelligence guiding the way

Advances in emerging technologies like Artificial Intelligence and Machine Learning can help us understand our cities better and derive useful insights from real-time data collected through automated models....

Videos

Latest News

Fire breaks out in Delhi's Paschim Vihar area, 2 injured

A fire broke out on the fourth floor of a building in the Paschim Vihar area of the national capital in the wee hours of Monday. According to fire department officials, a call was received at around 105 am after which they pressed at least ...

Heatwave across southeast Australia stokes bushfires near Adelaide

Searing heat scorched southeastern Australia on Monday, stoking bushfires near the city of Adelaide in a summer and driving crowds to the beaches on an extended long weekend in what has mostly been a wetter than normal summer.Six firefighti...

Australia approves Pfizer's COVID-19 vaccine

Australia has approved the coronavirus vaccine by Pfizer and BioNTech, announced Prime Minister Scott Morrison on Monday. The Therapeutic Goods Administration has today provisionally approved the PfizerBioNTech COVID-19 vaccine for use in A...

PM Modi lauds EC for strengthening democracy, ensuring smooth conduct of polls

The Election Commission of India ECI has made striking contributions towards strengthening our democracy by ensuring smooth conduct of elections, said Prime Minister Narendra Modi on the occasion of 11th National Voters Day. National Voters...

Give Feedback