MG Motor to give customers AR/VR experience of its cars at newly-inaugurated MG StudioZ

Automobile company MG Motor India has inaugurated its first digital studio in the city aimed at giving car enthusiasts an immersive experience of the brand and its offerings, using virtual and augmented reality, the company said on Wednesday.

MG StudioZ features a digital running facade, video wall configurator and a mega visualiser with a virtual reality/augmented reality zone, the company said in a statement here.

The facility would feature an array of MG merchandise besides showcasing the company's recently launched electric car Comet EV, the Smart Electric Vehicle for urban mobility, and the pure-electric internet sports utility vehicle ZS EV.

''MG's first Digital Studio in Chennai is an embodiment of the brand's commitment to digital innovation and customer-centric approach. We are an auto-tech brand and StudioZ fluently echoes this convergence and brings the best in technology,'' MG Motor India marketing head Udit Malhotra said.

With the growing significance of an omnichannel brand presence, digital interfaces such as StudioZ would bring the brand closer to the customer and enhance their buying experience, he said.