Reebok Announces the Grand Opening of Its New Store in Kammanahalli, Bengaluru

The collection of shoes and apparel is very extensive and designed very thoughtfully for all fitness activities. Reeboks Kammanahalli store opening is part of ABFRLs ongoing efforts to expand the brands retail footprint and bring world-class products to consumers across India.

Bengaluru, Karnataka, India – Business Wire India Reebok, a global leader in athletic footwear and apparel from the house of Aditya Birla Fashion and Retail Ltd., is excited to announce the grand opening of its new flagship store in Kammanahalli, Bengaluru. This exclusive brand outlet is set to bring the best of athletic and lifestyle wear to the dynamic city, offering a curated collection for fitness enthusiasts and fashion-forward individuals alike.

The store was inaugurated by accomplished field athlete and Olympian O.P. Jaisha. Known for her remarkable achievements and dedication to the world of sports, Jaisha represents the spirit of Reebok's commitment to excellence, making her the perfect guest for this momentous occasion.

The newly designed Reebok store aims to provide a distinctive shopping experience, featuring a layout that improves customer convenience and facilitates effortless navigation. Customers can anticipate discovering a variety of footwear, clothing, and accessories tailored to meet all their fitness requirements.

Manoj Juneja, CEO, Reebok, expressed his enthusiasm on the new store opening, stating, ''We are delighted to bring Reebok's innovative and high-performance products to the heart of Bengaluru through our new store in Kammanahalli. This marks another milestone in our commitment to providing the best in athletic and lifestyle wear to our customers. We are delighted to have the august presence of O.P. Jaisha for the grand opening among us.'' Speaking on the inauguration, O.P. Jaisha said ''I practised early days of athletics in Reebok shoes, I am privileged to be a part of this occasion. The collection of shoes and apparel is very extensive and designed very thoughtfully for all fitness activities.'' Reebok's Kammanahalli store opening is part of ABFRL's ongoing efforts to expand the brand's retail footprint and bring world-class products to consumers across India. The company remains committed to providing an unparalleled shopping experience and staying at the forefront of the evolving fashion and retail landscape especially in the sports & athleisure segment.

The long-awaited entry of Reebok into the Kammanahalli cluster has generated significant excitement, with the newly established store poised to emerge as a hub for fitness-conscious residents in the city. Through the fusion of fitness and modern fashion, Reebok remains at the forefront of shaping India's fitness culture.

About Reebok Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and lifestyle footwear, apparel and equipment. Reebok is a part of the Authentic Brands Group (ABG), with Aditya Birla Fashion and Retail Ltd. (ABFRL) as the operating partner in India. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied sports & fitness heritage.

About Aditya Birla Fashion and Retail Limited ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023).

It has a repertoire of India's largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India's leading fashion retailer.

The Company's international Brands portfolio includes - The Collective, Amongst India's largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.

Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand. The Company's foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers 'Shantnu & Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and 'House of Masaba'.

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led 'House of D2C Brands' venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion & Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally. To View the Image Click on the Link Below: Olympian O.P. Jaisha inaugurating the Reebok store

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